Strategy & Ideation

An attractive design without a solid strategy is like a sports car without an engine. During the conception phase, we ensure that your website or shop actively supports your business goals. This approach minimizes developmental errors and expensive revision loops later in the project. 

We identify technical hurdles and user needs before the first line of code is ever written.

We know your time as a decision-maker is valuable. That’s why we work with targeted deep-dive workshops to efficiently clarify essential requirements. Our team handles the bulk of the analysis and elaboration in the background. 

You receive clear milestones and well-founded decision templates from us, ensuring the process remains lean and goal-oriented for you.

As specialists, we choose technologies that offer maximum flexibility combined with intuitive usability. Craft CMS allows your marketing teams to manage content extremely efficiently without being restricted by rigid templates.

A decisive advantage is your data sovereignty: unlike many closed SaaS platforms, Craft CMS gives you full control over your data and lets you decide on the hosting location yourself. Compared to common website builders,Craft also offers superior performance and security. 

This represents a significant competitive advantage for growing companies that value professionalism and digital independence.

Our conception is not based on gut feeling but on thorough target group and market analysis. We develop a user-centered structure (UX design) that logically guides potential customers through the site. The primary goal is a measurably higher conversion rate—whether for contact inquiries or direct sales.

We remove barriers and create a seamless user experience.

At the end of the strategy phase, you will have a validated document that provides planning security. This digital roadmap includes:

• A detailed list of requirements (backlog) for implementation.
• Final structural planning (sitemap & content logic).
• A well-founded recommendation for the technological architecture.
• A realistic timeline and cost plan for the entire project.

We plan projects so they can grow along with your business. By choosing modern frameworks, we lay a foundation that can be expanded at any time. Whether it’s new features, additional languages, or interfaces for your ERP or CRM system, your platform remains flexible. 

This secures your investment in the long term and enables continuous performance improvements.