HOANZL Shop

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HOANZL Shop

Cultural delights for connoisseurs – and for everyone on the way to becoming one!

HOANZL is not just a shop – it is an Austrian institution, a treasure trove of cultural gems, and a true haven for cultural connoisseurs. Founded as an artist agency by Georg Hoanzl in 1991, HOANZL has grown into a comprehensive distribution and publishing house and now employs more than 50 people.

The HOANZL webshop was built with Craft Commerce and offers a modern, user-friendly, and secure shopping platform for everyone who values an extraordinary shopping experience.

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With well over 60,000 items – DVDs, CDs, books, streaming offers, and tickets – the HOANZL shop offers everything Austrian culture fans have always been looking for, and much they may not have discovered yet.


What makes shopping at HOANZL such a unique experience?

The HOANZL shop is renowned for its extensive collection “Der österreichische Film” (“The Austrian Film”), which includes more than 400 carefully curated Austrian productions – available on DVD, as box sets, and in digital formats.

Another highlight is the ORF LandKrimi edition, featuring authentic crime stories from every Austrian province.

Theatre and cabaret enthusiasts will also find plenty to enjoy thanks to a wide-ranging selection – from legendary classics to today’s stage highlights – featuring renowned artists such as Michael Niavarani and Alfred Dorfer.

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Music lovers appreciate the shop’s wide variety across genres such as Austro-Pop, jazz, and the traditional Wienerlied.

The offering is rounded off with high-quality literature and a unique streaming selection, including platforms like WatchAUT and GLOBE Player.

And let’s not forget: tickets for hundreds of cultural highlights! It doesn’t get any better than this.

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Highlights of the New Website

  • Structure & Usability – Clearly organized categories for over 60,000 items, with intuitive navigation.
  • Accessible & Modern – Maximum accessibility combined with an appealing, contemporary design.
  • Performance & Scalability – Fast load times and stable performance despite vast amounts of data.
  • Data Interfaces – Shop data is aggregated from various sources and efficiently redistributed.

Project Process & Collaboration

The implementation of this extensive project was as exciting as it was challenging. Working hand in hand with the dedicated HOANZL team, we collaborated closely on everything from data migration to the finest detail adjustments.

It was a great privilege to collaborate with the highly dedicated and exceptionally skilled HOANZL shop team on this ambitious cultural flagship project.

Christoph Gardowsky, ContentReactor

Why Craft Commerce?

Craft Commerce convinced us across the board. Some of the key advantages included:

  • Flexible and tailored data management
  • Real-time updates without technical detours
  • Secure and high-performance implementation for optimal user experiences

 

Conclusion

With the new HOANZL shop, a digital stage was created that presents Austria’s cultural diversity in an elegant, clear, and user-friendly way. HOANZL is not only a sales platform but also a cultural meeting point – where Austrian cultural tradition meets modern web technology.

Craft Commerce provided us with the flexibility needed to meet all requirements and expectations.